Friday, December 10, 2010

Re: [MISP] NM Film Incentive visual


I applaud your initiative.  We've been contemplating doing a similar short animation/graphics approach to explaining the incentive for the NM Film Doc but would GREATLY welcome your efforts to make this happen and perhaps we could use it as part of our documentary, which is now just about complete in terms of acquisition and headed into editorial.  We have numerous on-camera testimonials/perspectives of what the rebate represents but agree ... to make it simple, succinct and visual is the way to impact a larger audience.  Data would need to include not just tax returned to state but economic impact... and I know from other threads that there is much disagreement on what "economic impact" truly represents.  I think a few different graphics - animated charts, timelines, etc. would serve to explain the conflicting data better than talking heads.

Seeing some of the flash animations done in a gaming workshop demo at NMSU last week, I spoke with some folks down there (Derek Fisher, LaMaia Vaughn) that might be able to get some animation students to help work on this as well.

Keep me in your loop please, thank you.

Brent Morris
"Made in New Mexico" - the NM Film Industry Documentary

On Dec 9, 2010, at 10:41 AM, Dirk Norris wrote:

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Ok so I want to kick start this thing and get going with it. We recognize that the development of some sort of visual explanation of the New Mexico Film Tax Incentive and how it works would be beneficial to the agencies who promote it as well as to those who take advantage of it in the industry.  I think this needs to be a collaborative effort and done out a sense of civic contribution.
I believe this project should explain the mechanics of how the incentives work rather than try to convince anyone of how beneficial they are. I do not think this should be propaganda. I have emailed the state film office and Jon Hendry for their input.
Judy Anderson who is on this list has agreed to head up this project and to script it. We need help. If you are interested in participating, please email Judy at
 We will need to decide what type of visual this is, how simple or detailed it should be, who the audience will be and who the presenters will be. I think we need to look at the effort to keep the film incentives as a long term endeavor and this project should be forward looking.
Thanks for your participation
Dirk Norris
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