Friday, July 23, 2010

Re: [MISP] Milken Study on California Film Job Loss

Thank you for your beautiful heart, Frank.
What would this industry do without YOU!
Love and Blessings,
Kasandra Clemente


On Jul 23, 2010, at 4:57 PM, FRANK ZUNIGA wrote:

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Gary,
 
I am Frank Zuniga, Governor Richardson's first film commissioner.  I was assigned the task of supervising the writing the Media Industries Strategic Plan for the Governor.  With some very expert people we took a look at the New Mexico film and digital landscape and found some exciting data that indicated that New Mexico had an extraordinary personnel base in digital graphics and related fields. That is where film and television are going.  We have all of the essential elements of building an inviting environment for a third media center in the U.S.   The environment in Silicon Valley was no better when it started its growth.  We seem to not want to believe that there is a real opportunity here.  Skilled people that work in the digital arena do not want to go to Hollywood.  They want to work in New Mexico.  We don't need to import an army of experts, they are already here. That is one of the selling point of our state.  
 
I don't think anyone is suggesting that we create a mass migration from Hollywood to New Mexico. 10 to 20 films a year would be wonderful.  The other states can fight over the rest.
 
We have a wonderful opportunity to create a sustainable industry in New Mexico because of our crew base, our weather, our diverse locations being only a 2 hour flight from L.A.
But we can't keep going from one foot to the other if we plan to build something special. We must indicate a sense of permanence in our commitment.  I don't see those with doubts as bad people, or people with ill intent, they are simply not informed or may not have the time or interest to become fully informed.  Let's all read the California Study for the light it will shed on the roll over effect of the cash films spend in the state, any state.
 
I appreciate this forum.  All film folks should start thinking about how we approach the November elections and the subsequent legislative sessions.  We are a large, and ever growing, voting block with power and we should use it wisely.
 
Let's not shoot ourselves in the foot by not addressing these issues head on.  I am willing to meet with you, Gary, to further discuss the huge potential this state has as the entertainment industry goes through a historic sea change that brings new business models we can use here in New Mexico.  You're buying the coffee.

Frank Zuniga (505) 385-1073 frankzuniga6650@msn.com


 



Date: Fri, 23 Jul 2010 12:11:04 -0600
From: ggomes@SOUNDVIEWNET.COM
Subject: Re: [MISP] Milken Study on California Film Job Loss
To: MISP-L@LIST.UNM.EDU

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Eric,

 

I couldn't help myself – so I am responding to your post.

 

I am a supporter of bringing film and digital media industries to New Mexico, but one of the things that, unfortunately, seems to be a recurring theme in these kind of articles is the seeming absence of any "stickiness" of this industry.

 

I know that New Mexico is in the "building" stage, but if California and New York and other established locations are subject to almost immediate losses when incentives are reduced or eliminated, there is pretty strong evidence that this may never be a self-sustaining entity.

 

This is not what one intuitively expects when one looks at long-term models like Silicon Valley, Research Triangle Park, etc.  The concept is that front-end incentives generate private investment and critical mass which results in an industry sector that can grow and thrive on its own.

 

Without sustainability, then state and local  subsidies sound like a preference of one industry over another – why should this sector be singled out?  Worse yet, with virtually all states offering film subsidies, it feels like the U.S. populace is simply increasing the profitability of a nomadic industry owners/investors while creating no net benefit (moving jobs from California to New Mexico may help NM but not the US).

 

In a time of great national need for job creation, logic says that subsidies should be supported by and integrated with n long-term job creation vision that is not well articulated in the discussion surrounding film in New Mexico and the US.  With that in mind, I note that one of the three California recommendations is to establish incentives for digital media – an industry that is experiencing aggregate growth (while film is mature and exhibiting little or no aggregate growth) – for whatever reason, this discussion does not take place in New Mexico.

 

 

Gary

 

From: NM Media Discussion List [mailto:MISP-L@unm.edu] On Behalf Of Eric Renz-Whitmore
Sent: Friday, July 23, 2010 9:42 AM
To: MISP-L@LIST.UNM.EDU
Subject: [MISP] Milken Study on California Film Job Loss

 

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There's a new study getting some media play regarding the impact on California on its loss of jobs because it hasn't been competitive with other states and countries.

While the report focuses on California, I think there are at a least a few things for us to look at, consider and share.

Findings include: 
"for every job created in California's film sector, another 2.5 jobs are created in other sectors" 
Jobs lost had an average salary of $92,000 a year (while this may not translate exactly to New Mexico, it's clear that film pays above the NM average)

The recommendations from the press release are... worth looking at too: "The report makes a series of recommendations on how California can turn the tide, including:
  • Design a two-tier film incentive program — one set of benefits to engage big-budget studio films that are not covered under the current incentive program, and another set to attract smaller independent production.
  • Implement a new digital-media tax credit to attract and retain developers of digital animation, visual effects, and video games.
  • Make tax incentive programs permanent, signaling long-term commitment.

The long-term or evergreen clause approach many of us have been calling for, especially as without this commitment it's difficult to imagine how the businesses we need can invest in bricks and mortar and infrastructure. The study looks at the dampening effect of California's incentives, set to expire in 2014 -- of course it's much worse to have ours threatened on an annual basis.

I know I'm preaching to the choir here, but it's important to remember and share two things:
1.  Our existing incentives are a net gain to New Mexico's economy
2.  The loss of production work due to crippled incentives will lead to losing some of our most talented people and/or greatly increased costs due to lack of employment for those who stay

Best wishes -- and thanks to all those who continue to make New Mexico a great place to live, work and make media.

Eric

LOS ANGELES, CA–(Marketwire – July 22, 2010) –  California has lost 10,600 entertainment industry jobs, more than 25,500 related jobs, $2.4 billion in wages and $4.2 billion in total economic output since 1997 as film and TV production has moved to other states and countries, according to a new Milken Institute study, Film Flight: Lost Production and Its Economic Impact on California.
States like New York, New Mexico and Michigan, and countries like Canada and Germany have been aggressively courting the lucrative film industry with extensive tax and wage incentives. "The Blind Side," "No Country for Old Men" and "The Incredible Hulk" are among the many movies that have been filmed outside of California in recent years.
"There's no doubt that incentives have been drawing jobs and wages away from California," said Kevin Klowden, Director of the Milken Institute California Center and lead author of the report. "And while California's incentive package, passed in February 2009, appears to be working, we have a lot of catch up to do just to get back the share of production we had in 1997."
According to the report, forty-two states (including California), plus the District of Columbia, are currently vying for a piece of the $57 billion U.S. film production industry by offering tax incentives. In July 2009, California implemented a tax credit for projects filmed in state with budgets of $75 million or less. Since its inception, 75 projects have been approved to receive credits. These projects were estimated to spend more than $1 billion in the state, generating $500 million of wages for below-the-line staff. The report notes that California's tax credits are set to expire in 2014 and are more attractive to independent films and television series than to big-budget studio productions, because only projects with production costs below $75 million are eligible.
Among the findings of Film Flight:
  • The number of movies either wholly or partially filmed in California has fallen sharply, from 272 in 2000 to 160 in 2008.
  • California's share of North American employment in the industry has declined from 40 percent in 1997 to 37.4 percent in 2008.
  • Jobs losses go beyond the movie industry, because for every job created in California's film sector, another 2.5 jobs are created in other sectors.
The report makes a series of recommendations on how California can turn the tide, including:
  • Design a two-tier film incentive program — one set of benefits to engage big-budget studio films that are not covered under the current incentive program, and another set to attract smaller independent production.
  • Implement a new digital-media tax credit to attract and retain developers of digital animation, visual effects, and video games.
  • Make tax incentive programs permanent, signaling long-term commitment.
The report includes an analysis of what other countries and states are doing to attract film production and post-production business such as digital special effects, animation and 3-D video game development. Included in the analysis are Canada, Australia, the U.K., Germany, New Zealand, New York, Georgia, Louisiana, New Mexico, North Carolina and Michigan. 
Film Flight: Lost Production and Its Economic Impact on California is a product of the Milken Institute's California Center, which is dedicated to measuring, evaluating and analyzing the state's economic, demographic and social conditions and trends.
About the Institute: The Milken Institute is a nonprofit, independent economic think tank whose mission is to improve the lives and economic conditions of diverse populations around the world by helping business and public policy leaders identify and implement innovative ideas for creating broad-based prosperity. It is based in Santa Monica, CA. (www.milkeninstitute.org)
Contact 
Jennifer Manfre 
Associate Director of Communications 
(310) 570-4623 
Email Contact 
The LA Times blog has its write-up here: http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/07/film-and-tv-flight-cost-california-36000-jobs-study-says.html


-- 

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Eric Renz-Whitmore
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